Will the best material always sell at the most expensive price? I don't think so. "Marketing Director Wang Gaoyang said seriously, "It is a typical representative. Our COB will choose the best materials, but will strengthen the integration of resources, thereby reducing the overall cost. "
In 2008, when COB packaging was in the ascendant, the first generation of COB packaging with a fixed fiber layer was made. It entered the first stage of COB. COB's strong light-gathering and space-saving design scheme seems to be promising in the field of lighting, and the subsequent facts also proved the keen judgment.
In 2013, the company increased the promotion of COB products and successively launched the "Hong" series of COB products, thus entering the second phase of COB. Due to the forward-looking forecast and early layout, it has a certain first-mover advantage in the COB market, and the output value of COB packaging has leapt to the first place in China (for details, see the LED Research Institute of Advanced Industry and Research (GLII): 2014 China's top 10 COB packaging production value enterprise).
In 2015, COB was coming violently, and COB production capacity continued to grow. The third phase of COB started.
"COB still uses commercial licenses as its main application and has a certain share in the market." Wang Gaoyang believes that COB will continue to grow at a certain rate in the future. He introduced to the author that the current COB covers indoor and outdoor products ranging from 3W to 150W, and the pursuit of high light efficiency and high light quality.
In fact, the mid-to-high-end high-power COB products used by many domestic customers are mainly "imported products", and they have always adhered to the research and development direction of mid-to-high-end products, synchronized with international manufacturers, and gradually entered the mid-to-high-end COB packaging device market. Walking at the forefront of international and domestic COB packaging product technology research and development. It is precisely because of the constant commitment to the development and production of mid-to-high-end packaged devices that the COB product series, including the high-power 100 W COB LT005, have all passed the LM-80 test.
As far as the entire market is concerned, the replacement rate of LEDs is gradually accelerating, and the market demand is also increasing. With the continuous decline of chip prices, COB prices have also been adjusted downwards, and the market is becoming more and more sensitive to prices. GGII survey data show that by 2017, COB will account for about 15% of the output value of the LED lighting packaging field, and it has a large market in the commercial lighting field.
For COB, the most important thing at present is standardization, versatility and stability. As the price becomes lower and lower, this also puts forward higher requirements for the COB manufacturer's ability to integrate resources and control production costs.
In my opinion, price is not king, but technology research and development and resource integration are. Wang Gaoyang said, "The cost of lamp beads in the entire lamp is getting smaller and smaller. For the downstream, a complete solution and the ability to integrate resources are more important."
As one of the earliest listed LED packaging companies in China, its strong financial strength and R&D strength provide a guarantee for resource integration and cost reduction. "While expanding production scale and reducing production costs, we are also committed to improving management and production efficiency."
In the modern customer-oriented market, we first provided customers with user manuals and provided customers with the most complete usage methods, including some failed use cases and some feasible simulation solutions. "(Our user manual) should be the most comprehensive for packaging companies, and can help customers maximize the utility of our products." Wang Gaoyang said that in the process of research and development, we pay attention to customer feedback and cooperate with customers to overcome technical problems. And it has reached close cooperation with accessory manufacturers with R&D strength, and made unremitting efforts to pursue high-quality quality. The company provides customers with not only lamp bead products, but also supporting solution services. The solutions provided will also include professional thermal and optical research.
