Presumably everyone has seen what kind of experience the UVCLED market will experience in 2021. Needless to say, the advantages of UVCLED for sterilization. However, in the past few years, industry insiders have been persuading the downstream white appliance manufacturers to implement the sterilization function with UVCLED. Some manufacturers have taken a new approach and developed some new ones by using the functional characteristics of UVCLED. Consumer electronic single product categories, such as UVCLED sterilization bags, UVCLED sterilization boxes, UVCLED sterilization sticks and other products. But overall this market is very niche.
However, under the influence of the new crown epidemic in 2020, people’s awareness of safety and sterilization has increased unprecedentedly. In this context, many people know the concept of UVCLED sterilization. For them, although this product is good or not, You can buy them first. The nature of this group of people is completely different from the technical experts in the industry. They do not have a clear understanding of the advantages and disadvantages of UVCLED sterilization. They buy products purely because they can meet the needs of sterilization. Therefore, in the case of a general decline in the demand for the LED industry in 2020, the demand for UVCLED has exploded year-on-year. The industry statistics in 2020 show that some UVCLED manufacturers have already filled their orders until August, and benefited from UVCLED orders. , Most manufacturers’ UVCLED revenue targets this year look at double-digit annual growth.
However, in 2021, although the new crown virus is still raging around the world, the demand for UVCLED similar to that in 2020 has not appeared, but because of the new capacity in 2020, the pressure of rapid decline in demand has to be faced. According to industry insiders, the overall demand for UVCLED is stable and has a slight decline, but the price of UVCLED has fallen sharply year-on-year. One aspect of this is the release of production capacity, more abundant supply, and the scale benefits of capacity expansion. Significant cost reductions have come in the coming years. On the other hand, UVCLED stocks hoarded in various pipelines have been dumped, which has brought pressure on the supply chain to bargain. But the most important point, which is easy to be overlooked, is that compared with last year’s buyers, this year’s buyers may not be the type who will buy when they see useful products, but are more certain. I bought this product. Is it really reliable and useful? How did the surrounding early purchasers evaluate it?
For products like UVCLED germicidal sticks, the sterilization function claimed by the manufacturer is to irradiate the surface of the object after it is turned on, and a considerable proportion of surface bacteria and viruses can be killed. In fact, consumers cannot verify by themselves. For early adopters, buy it and try it first. Since the manufacturers have said it is useful, it will be somewhat useful. As for whether it is actually useful or not, you will know after using it.
However, for the early public of pragmatists, this was far from enough. People around me didn't make any comments. It was impossible for me to buy a guinea pig. In 2020, they will not buy. In 2021, because the chaos of the industry under the outbreak of demand will be exposed in 2020, the early purchasers of pragmatism feel that UVC sterilization is not reliable at all, and they will not buy it. So the demand for watch kills seems to have disappeared suddenly.
One of the current dilemmas facing UVCLED is that the reason for the disappearance of demand is likely to come from here. Of course, this is just our use of the word dilemma to express the industrial phenomenon of UVCLED. Whether it is fully consistent and requires more evidence to verify, but if UVCLED is indeed in a dilemma as we assume, then relatively speaking, we at least Two enlightenments can be obtained:
First of all, don’t lose your faith and become a victim of a predicament. The current difficulties of UVCLED may only be temporary, not the end of an industrial cycle. It is more likely to be a faster and longer-term success compared to the early market. The shuffle before the arrival of the long-term phase.
Secondly, if this is really a dilemma, it means that entrepreneurs can take action to break through the dilemma.
How does UVCLED break through the dilemma? The answer is: the overall product
What the pragmatist wants is 100% certainty, they only buy mature products. The overall product is a concept that includes a group of products such as core products, tangible products, and extended products. This means that UVCLED can't just deliver a tangible piece of sterilization equipment, but may take into account the actual efficacy of UVC sterilization that pragmatists value more. , And the healthy lifestyle that extends from it. The most fundamental difference between the early market and the mainstream market is that the former is willing to use their own strength to combine their ideal overall product, but the latter will not do so, and this is what manufacturers can do for them.
